Italy

Italy

Italy is a country that feels like a living postcard. From the snow capped Alps in the north to the golden beaches of Sicily in the south every part of this country tells a story. It is a place where history and modern life meet in the most natural way. You can walk through the ruins of Rome in the morning and enjoy an espresso in a lively piazza by noon. Driving through Italy is an adventure of endless variety. One moment you are winding through the rolling hills of Tuscany lined with olive trees and vineyards. The next you are cruising along the Amalfi Coast where every turn reveals a view more stunning than the last. Each region has its own charm its own taste and its own rhythm. Italy is famous for art food and fashion but what makes it truly special is the feeling you get while exploring it. The smell of fresh pizza from a small family restaurant the sound of church bells echoing through a quiet village the sight of sunsets over Venice’s canals. These are the moments that make a road trip in Italy unforgettable. Whether you are here for the culture the landscapes or simply to enjoy the Italian way of life this country will capture you. Italy is not just a destination it is an experience waiting to be enjoyed.

The Big Four

Fun Facts

Things that make this country unlike anywhere else

Invention of Eyeglasses

The first wearable eyeglasses were invented in Italy around the late 1200s by Salvino D’Armate, an innovation that forever changed how people see the world.

World's Oldest University

Italy is home to the University of Bologna, founded in 1088, which is considered the oldest university in continuous operation in the world. It has been the home of Italian academic excellence for centuries.

They gave the world radio

Italy gave the world long-distance radio transmission in the late 19th century. Revolutionizing how we communicate and enabled us to listen to news, music and stories from around the globe.

Italian coffee rituals

In Italy, coffee isn’t just a drink, it’s a daily ritual. Most Italians enjoy quick, strong espressos throughout the day. Ordering a cappuccino after 11 in the morning is a bit like breaking a secret rule. Coffee moments are cherished breaks from the busy day.

Top road trips through Italy

Discover the best driving routes across Italy

Explore the regions

Veneto

The region of Veneto was formed by the maritime history of Venice, the Roman grandeur of Verona and the Palladian villas of Vicenza

Umbria

Umbria is the peaceful natural landscape of Central Italy, home to powerful hilltop towns and the unique life story of Saint Francis

Trentino-South Tyrol

Trentino-South Tyrol is the beautiful alpine contrast of towering Dolomite mountains and valleys rooted in both German and Italian heritage

Tuscany

Tuscany, birthplace of the Renaissance, pairs the artistic genius of Florence and Siena with the iconic landscapes of the Chianti Classico hills

Sicily

The island of Sicily is a cultural melting pot where old Greek, Arab and Norman empires meet the mighty Mount Etna

Piedmont

Piedmont is at the foot of the Alps with high mountains, baroque elegance of Turin and world-famous vineyards of the Langhe hills

Molise

Molise is Italy's quiet corner, where the history of the Samnite civilization meets untouched mountains and traditional tratturi roads

Abruzzo

Abruzzo is a beautiful Italian region stretching from the Gran Sasso mountains to the wild beaches of the Adriatic sea

Aosta Valley

Aosta Valley is the smallest Italian region with spectacular mountains, bilingual culture and over 100 medieval castles

Apulia

Apulia is where white sand beaches meet spectacular Baroque cities and the iconic trulli houses

Basilicata

Basilicata is the mountainous region of Southern Italy, home to the unique Sassi cave city of Matera and peaceful coastal villages

Calabria

Calabria is the long sunny coast of Southern Italy, where mountains meet the clear waters of two different seas

Campania

Campania is the spectacular Tyrrhenian coast, defined by Mount Vesuvius, the history of Pompeii and the Amalfi road

Friuli-Venezia Giulia

Italy's northeastern region, where the mountains of the Dolomites meet the Adriatic Sea and the culture of Trieste

Lazio

Lazio is the historical center of Italy, home to Rome, the Vatican and centuries of powerful Roman and Etruscan history

Liguria

Liguria is Italy's scenic Italian Riviera region in the northwest, home to Genoa, famed for its coastline and Cinque Terre

Lombardy

Lombardy is Italy's engine of finance and fashion with the city of Milan, the beauty of pre-alpine lakes and mountain passes

Marche

Marche is the Adriatic region where the Apennine mountains meet the sea with Renaissance history and the beautiful Conero cliffs

Emilia-Romagna

Emilia Romagna is Italy's wealthy culinary and motor region, defined by the historic university city of Bologna and Adriatic coast

Italy's history

Long before it became the country we know today, it was home to ancient civilizations like the Etruscans and the Greeks. In the eighth century (BC), Rome rose from a small city by the Tiber River to build an empire that shaped the world. The Roman Republic grew from a small city by the Tiber River into an empire that ruled much of Europe, North Africa, and the Middle East. Roman engineers built vast networks of roads, bridges and aqueducts that connected people and ideas across continents. The Colosseum, the Pantheon and countless ruins still stand as reminders of their mastery in architecture and design. Roman law, language and culture spread so widely that their influence can still be seen in modern governments and languages today. After the empire collapsed in the fifth century, Italy entered an age of change and division. Powerful city-states like Venice, Florence, Genoa, and Milan began to rise. Venice ruled the seas and was famous for its floating palaces, Florence gave birth to the Renaissance where artists like Leonardo da Vinci and Michelangelo changed the way we see the world. Milan and Genoa thrived as centers of trade and innovation. The south absorbed influences from Normans, Arabs and Spanish rulers. Creating a vibrant mix of cultures and traditions. In the nineteenth century the dream of a united Italy came true with the Risorgimento, bringing together centuries of divided lands under one flag. The young nation faced many challenges from poverty to emigration and later the devastation of two world wars. In the decades that followed, it transformed into one of Europe’s cultural and industrial powers. The world came to know Italian fashion, design, cinema and cuisine as symbols of elegance and style.
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