Zlín (region)

Zlín (region)

The eastern border of the Zlín region is home to the white peaks of the **White Carpathians** and the rolling hills of **Wallachia**. The modern city of Zlín stands out with its red brick functionalist buildings and unique shoe making history. It is a sharp contrast to the traditional timber houses found in the nearby mountains. Visit the open air museum in **Rožnov** pod Radhoštěm to see how the mountain folk lived in their carved wooden huts. The sheep bells ring out across the high pastures as the sun sets over the border ridges. The **Luhačovice** spa offers a mix of colorful folk architecture and healing springs in a quiet valley. You can explore the grand gardens of the **Kroměříž** chateau or hike to the pilgrimage site of **Hostýn**. The landscape is a mix of neat orchards and wild mountain ridges where sheep still graze on high pastures. Every village seems to have a small distillery and a story about the mountain folk. The road to the **Pustevny** mountain saddle is lined with colorful wooden buildings that look like they belong in a fairytale. You can taste the local plum brandy and traditional sweet cakes in every small mountain tavern. This region is a blend of modern industrial vision and ancient folk traditions. You can visit a massive shoe factory or walk through a museum of wooden houses. The roads wind through steep valleys and over ridges with views into **Slovakia**. It is a place of bright colors and strong spirits that celebrates both the future and the past. Explore the red brick Bat’a houses that were built for factory workers in the early twentieth century. The high altitude meadows of the **Beskydy** mountains offer a rugged escape into a land of orchids and wild mountain trails.

Zlín (region) highlights

Part of these road trips

Follow the routes that cross this destination

The Scenic Route
The Heritage Drive
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History of Zlín (region)

The eastern borderlands of the Zlín region is the home of the **Wallachians**, a hardy mountain folk who brought their unique wooden architecture and plum brandy traditions from the **Carpathian** ranges. For centuries these highlanders lived in harmony with the rugged terrain of the **Beskydy** mountains building beautiful timber chapels and sheep farms on the misty ridges. This cultural heritage is still the soul of the region where the smell of wood smoke and the sound of folk music fill the mountain air. In the early twentieth century the region was transformed by the visionary shoemaker **Tomáš Baťa** who built a functionalist empire out of red brick and glass. He turned the town of Zlín into a hypermodern city of work and gardens creating a unique industrial landscape that was decades ahead of its time. The contrast between the old wooden mountain traditions and the sleek modern architecture of the shoe king is what makes this region truly unique. A road trip through Zlín takes you from the sunny orchards of the **White Carpathians** into the heart of a modern industrial miracle. You can drive through the plum groves of the **Vizovice** hills or follow the historic **Baťa** canal which was built to transport coal and goods through the river valley. It is a region of innovation and tradition where the spirit of entrepreneurship and the love of the mountains go hand in hand.
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